Facebook is a site for installation and operation of social networks, the Facebook Inc. is headquartered in Palo Alto. The platform was first made available in February 2004 and reached in January 2011 claims to 600 million active users worldwide. By mid-March 2011, the members already existing 645.3 million. In Germany, the network is used now in mid-March 2011 of 16.6 million people. Germany is thus the world at the 11th Ranking of countries with the most active users, Switzerland is on the 47th Rank and Austria on the 48th Rank.
HistoryMark Zuckerberg developed Facemash, the predecessor of Facebook, in October 2003 while he was at Harvard University. The Harvard Crimson, according to this site was similar to the Web site Hot or Not, presented a rating system for every student on campus dar.
Mark Zuckerberg founded the company on 4 February 2004 and developed jointly with the students, Facebook Eduardo Saverin, Dustin Moskovitz and Chris Hughes in February 2004 originally at Harvard University there only for the students. 2004 increased even Sean Parker (co-founder of Napster) as a consultant in the Facebook team and got 7% stake in Facebook. After Parker was arrested for cocaine possession, he was forced to leave Facebook. Later, the website for students in the United States was released. Further expansion have extended the registration option on high schools and company employees. In September 2006, students could also register at foreign universities, and later became the site for any user approved. In spring 2008 the site in German, Spanish and French were offered, from the second quarter of 2008 was followed by other languages, so that today more than 80 localizations available.
Facebook not only offers private individuals the opportunity to create a page and running, but with a broad range, for artists, famous people, businesses and brands.
Facebook distinguishes the following Categories:
Local companies on site
Company, organization or institution
Brand or product
Artist, Band or public person
Entertainment
Cause or community
Such performances are part of the social media marketing and public relations activities. Possible targets of the performances:
encourage the creation and maintenance of a positive brand image
to increase awareness
to optimize the number of visitors of a website
customer acquisition to positively influence (word of mouth, referral marketing)
to increase customer loyalty
Products / Services / offers weiterzuentwicklen (Innovation Management, as discussion of possible product features)
to recruit potential employees (Social Recruiting; insight into the corporate culture)
In general, the acquisition of fans can pull off on Facebook, the emotional one product or service. Of course, the popularity of the product a very high impact on the success of a page.
Overview of the brand has performed with the most fans around the world: Rank * Brand Fans growth **1. (1) Coca Cola 22.7 million +2.2%2. (2) Starbucks 19.7 million, +1.6%3. (3) Disney 17.4 million +4.4%4. (4) Oreo 16.9 million +1.8%5. (5) MTV 16.6 million +8.9%6. (6) Red Bull 15.4 million +2.3%7. (7) Converse All Star 12.9 million +2.2%8. (8) Victoria's Secret 11.6 million +2.3%9. (9) iTunes 10.6 million +2.0%10. (10) Pringles 9.1 million +2.1%
* Rank in parentheses: previous month / ** growth: Compared to the previous month / All figures as of 28 February 2011.
Current development February 2011: On average, grew the world's top 25 Facebook-brand appearances by 3.0%. MTV is the most developed with 8.9%, followed by Play Station (7.4%) and Taco Bell (7.1%). The appearance of Ferrero Rocher was able to expense of Nutella of 17 at 16 Rank better.
In the summer of 2010 (21 July 2010) Facebook could exceed the 500-million-member mark. On 13 January 2011, so only half a year later surpassed, Facebook is already the 600 million mark. At 31 January 2011 was the stock of active members 619 100 000. The growth in January 2011 corresponded to a growth rate of 5.9 percent, representing an absolute increase of 34.7 million new members. In February 2011 the growth rate was 3.8%, equivalent to 23.3 million new members. The daily gain during February 2011 was thus more than 833'000 new members.
In European comparison, the Arab countries had an increase (February 2011) plus 8.5% of the highest growth rate, followed by South / Central America with a plus of 7.2% and Africa (up 5.8%, Arab countries without ; with Arab countries: up 7.4%). Europe (up 4.0%) and North America (up 2.1%) were compared in a lower growth dynamics. Oceania was the only continent in January 2011 with a loss of 3.1%, which was due to the weather-related circumstances. [37] in February 2011 Oceania could go back into the positive zone (up 3.8%).
Summary:Members continent differenceThe world's 642.5 million up 3.8%North America 169.6 million up 2.1%Europe 164.5 million up 4.0%Asia 159.2 million up 2.5%South / Central America 98 million plus 7.2%Africa 39.3 million plus 7.4%Oceania 11.8 million plus 3.8%
As early as January (up 7.6%) [40] observed in the Arab countries in February 2011 with an increase of 8.5 percent continued to show strong growth.Facebook is the possibility of a total of 211 different countries choose. The United States, however, are by far the country with the most members:
Summary: Rank Country Members difference1 (1) USA 152.2 million up 2.2%2 (2) Indonesia 35.2 million plus 2.0%3 (3) United Kingdom 28.9 million minus 3.2%4 (4) Turkey 26.4 million plus 3.9%5 (6) Philippines 22.7 million plus 1.5%6 (7), India 22.1 million up 7.7%7 (8) Mexico 21.9 million plus 8.3%8 (6) France 21 million plus 2.4%9 (8) Italy 18.4 million plus 2.5%10 (10) Canada 17.4 million, up 0.7%Other:11 (11) Germany 16.2 million plus 7.4%25 (27) Russia 4.2 million plus 11.8%44 (49) Japan 2.6 million plus 17.0%47 (45) Switzerland 2.4 million plus 3.9%48 (47) Austria 2.4 million plus 3.8%82 (80) China 0.7 million minus 8.3%
Number in brackets: rank in January 2011
In January 2011, the main growth in Asia through the Philippines and India has been achieved. [43] Although India is already ranked No. 6 of Facebook nations, this country still has a very low market penetration (market penetration) from. Only 1.9 percent of the population is active on Facebook:
Overview of market development (market penetration):Country market penetration *World 9.4%USA 49.4%Indonesia 14.7%United Kingdom 47.4%Germany 19.8%Russia 3.0%Switzerland 31.2%Austria 28.5%Japan 2.0%China 0.05%Iceland 49.1%
Market Penetration = Number of active members / residents, details at 28 February 2011
Gender quotas
ShareWomen 48.8%Men 51.2%
The gender ratios differ from country to country from Strengthens. Some examples: USA (male proportion) 44 percent, Indonesia: 59.3 percent, Turkey: 64.2 percent, India 70.4 percent, Brazil 45.8 percent, Germany: 51.7 per cent, Switzerland: 51.8 per cent, Austria: 50.7 percent.
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